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Fire From the Gods unveil their video for “Break The Cycle”

Fire From The Gods’ AJ Channer could not sit on the sidelines for one more day. When the world erupted in protest of the killing of George Floyd, he set out right away for Minneapolis.

Fire From the Gods

No better time than now to enact the philosophy supported by the lyrics of the songs on his band’s album, “AMERICAN SUN”. A song fully representative of that line of thinking is their single “Break The Cycle”. Which revealed its stunning visual counterpart today.

The video for “Break The Cycle” (directed by Wombat Fire) is a story of support for people fighting to not have to fight anymore. It is the story of generations of struggle experienced by BIPOC all over the world. Footage from Channer’s trips to Minneapolis and Atlanta make their way into the video with additional protest coverage from the media. And the proverbial fire started by the movement.

About Valentine Klipfel

As a huge fan of pop-punk, easycore and punk-rock music since forever, I officially started my career in 2011 by offering press relations and social media services to underground bands and labels. In parallel, I also worked for other magazines and webzines, which allowed me to understand what a media wants to receive! I've finally created my own webzine in 2015. Since then, I've continued in this direction in order to help bands and labels develop their visibility and notoriety worldwide.

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