Originally founded in 1989 in The Netherlands, Mascot Label Group has since grown to have offices in Rotterdam (head office), New York City, London, Cologne, Paris, Milan and Stockholm. The company was originally named in 1990 as Mascot Records, but then later renamed to Mascot-Provogue in 1999. As of 2010, they officially branded the label as: Mascot Label Group.
Mascot Label Group is also a label member of the American Association of Independent Music (A2IM).
Mascot Records – Rock label featuring artists such as Black Label Society, Bootsy Collins, Volbeat, Gojira, Black Country Communion, Steve Lukather, Shaman’s Harvest & more.
Mascot Records recently brought Volbeat to success from scratch in Europe (over 10 platinum and gold records). Their attendance at headlining shows went from 25 to 10,000 people in 3 years. In the US Volbeat has also grown from scratch to over 100.000 records sold and over 500.000 digital sales, selling well over 1,000,000 records in Europe.
In June 2012 Black Country Communion reached number 1 rock album chart entry in UK, as well as top chart positions in 10 European countries.
Provogue Records – Blues/Rock label featuring Joe Bonamassa, Beth Hart, Gov’t Mule, Kenny Wayne Shepherd, Warren Haynes, Robben Ford, Walter Trout, Leslie West, Robert Cray & more
Provogue Records built the new star in the genre Joe Bonamassa from the ground up in Europe. Playing for 50 people in London in 2007 and selling out the Royal Albert Hall with capacity of approx 5,000 people in 6 minutes in 2009. Besides that he sold well over 1,000,000 albums in Europe and charting the last 8 records in at least 10 countries.
In May 2012 Joe Bonamassa latest studio album charted nr 2 in the overall album charts in the UK.
Music Theories Recordings – featuring Spock’s Beard, Memories of Machines, Flying Colors & more
Flying Colors charted in multiple countries including #81 on the US billboard charts and #18 in the indie charts.
Cool Green Recordings – An alternative/indie label. Among the artists released on Cool Green Recordings are Australian desert rockers Tracer, biggest Dutch alternative band De Staat, underground favorites Crippled Black Phoenix and the well-known cult band Masters Of Reality of Chris Goss (co-writer/producer Kyuss/Queens Of the Stone Age) & more.