Three-piece alternative rock band Young Culture is back and ready for summer with their new feel-good track, “Hum”. Young Culture worked with Benjamin Leiber and Miguel Barbosa to bring their vibrant world to life, with animation by Matt West (Neck Deep).
“Hum was one of the first songs we wrote following our first full-length. Going into the studio to record it felt so natural, and it really just worked itself out”, the band recalls. “This song paints such a vivid picture of joy, so when we went to make a video, we knew we wanted to collaborate with Ben & Miguel. They brought Matt onto the team, and the rest of the video process was just as easy as creating the song in the studio. They helped us bring our vision to life in the best way possible”.
“Miguel & I had this wild concoction of colors & greenery in our heads; we wanted the video to feel like a visual representation of the way a feel-good song like this brings your emotions, your energy, your vibe up and into the clouds,” shares Lieber. “There’s a really beautiful connection between Troy, Alex and Gabe, which only fueled this idea more. Matt really brought our wild ideas to larger-than-life scale; an incredible team effort by everyone involved”.