The Devil Wears Prada dropped their new album “The Act” on October 11th via Solid State Records and released the brand new video for “Chemical”.
Regarding the music video singer Mike Hranica says: “I’m not one to get particularly excited about music videos these days. But I think that the technology [director] Kevin Johnson and the crew were able to employ for ‘Chemical’ makes it something special”.
“Chemical is about coming to terms with the idea that all of our feelings – good and bad – are just chemical reactions in our brains. It is both a bleak and hopeful way to to view the world, but at times it can help us to move forward”, said keyboardist Jonathan Gering, who co-wrote the song.